Nichirei Corporation

Period 2019 – present
Programs Swedish Studio, IMSAP Studio, IMSAP Camp I/II/III, One-on-one Acceleration Support

Adopting global standards and building a system aimed at creating new value. Developing new recipes for innovation by deepening its understanding among all employees through study sessions and educational programs tailored to their position in the organization.

Adopting global standards and building a system aimed at creating new value. Developing new recipes for innovation by deepening its understanding among all employees through study sessions and educational programs tailored to their position in the organization.

−−−What kind of problems did you have at the time?

We could not think of new ideas because we were stuck with existing frameworks.

We knew in our heads that we needed to create new value to survive in the near future, but we didn’t know how. We already knew exactly what we were going to produce, since our company deals in food products. However, we were not used to working on something new. Our new ideas, at that time, were often a mere improvement of existing products.

Another issue was the scale. Being a giant firm, it was difficult for us to make the move; producing even the easiest product required countless steps. We also had the issue of schedule. We were in a situation where we were expected to produce results within a year at most.



While existing businesses can be a solid foundation, they can also be a disincentive to start something new or cause a decline in the future. In fact, our overall business performance has been great, hence the lack of courage and necessity to take on new challenges.

 

−−−What services provided by JIN did you use to solve the problem?

For the purpose of creating new value, we first had an assessment of our current situation. Then, we moved on to education and study sessions for each hierarchical and functional level in a way that suited our company.

In addition, they helped us to design and operate our IMS (Innovation Management System).


−−−What are JIN’s strengths?

JIN has taken an active part in the establishment of the innovation standards on an international level

Since Mr. Nishiguchi, the CEO of JIN, has directly participated in the establishment of ISO 56002, we were able to receive solid support for the introduction of this international standard to our company. With such a concrete foundation, we were able to conduct training and study sessions optimized for each level of our organization.




−−−How did your company eventually change?

Designing a unique program to suit each perspective

Through the study sessions and educational programs, each member was able to deepen their understanding of innovation. More and more people have started showing interest in creating new value. This is only our first year—we are looking to even greater improvements in the future.




−−−Finally, what would you like to tell organizations with the same problem?

First of all, nothing happens unless the president says so. Our president has been telling us at every opportunity that we must “take on challenges, don’t be afraid of failure and go for it”. He is always the one to take the initiative. Fundamentally, I believe that it is topmanagement’s job to commit to new challenges, not to mention they also need to be patient with results.

It was the announcement of the global standard ISO 56002 that made it very easy for us to move forward. This allowed us to move ahead with less effort as there is no room for doubt in the implementation itself. The commitment and motivation of the management team and the understanding of the ISO 56002 system are critical success factors.

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